HETMA is the official advocacy organization for the higher education vertical in the AV industry.


The Higher Education Technology Managers Alliance, Inc. (HETMA) is a registered 5013(c)3 advocacy organization focused on the higher education AV industry. The goal of HETMA is to raise awareness of technology issues unique to the higher education community by communicating with manufacturers, vendors, and higher education administrators on the needs and challenges that technology managers face. HETMA is also dedicated to providing educational and networking opportunities to our members so that we can empower and grow our influence as an industry. Our belief is that all resources provided through HETMA should always be FREE to the higher ed community. We are by us and for us, and hold ourselves to the highest standards of integrity. (Read our Code of Ethics.)


1. ADVOCACY: HETMA seeks to advocate for the needs of the Higher Ed vertical within the greater AV industry by investing in our institutional and manufacturer relationships through programs like “HETMA Approved Program.”

2. EVENTS: “We were virtual before it was cool” is our tagline. We recognize the importance of information sharing as an essential element to higher ed.

3. COMMUNITY: We believe we are stronger together. AV in the higher education vertical accounts for over $27B in annual spend. Join us as we work together to strengthen one another through our initiatives, including our Prism Scholarship! (Read the Press Release!)


As part of our dedication to diversity, equity and inclusion, HETMA has partnered with AVIXA to provide scholarships that support the growth of underrepresented communities within the US higher education technology industry. The Prism Scholarship scholarship is intended as encouragement for women, LGBTQIA+, Black, Latino, Asian, Indigenous, disabled persons and others to become active leaders and role models for technology managers in the higher education space. Recipients will be recognized as someone determined to leave their mark as an AV professional who has demonstrated a commitment to their continued education, displaying a passion for both higher education and the experiences that audiovisual technology creates. The scholarship includes a one-year Elite Membership to AVIXA, inclusive of the entire online catalog of education, access to a virtual CTS prep course, course materials, the coverage of exam fees for the Certified Technology Specialist (CTS) exam, and more! Apply today!


We offer two membership types that are always FREE OF CHARGE for the higher ed community! If you have a .edu, ac.uk, or equivalent, you automatically become a voting member and may join our monthly all-hands meetings on the third Friday of each month as well as our backend communication channels (ya know, where the real biz takes place). We also welcome corporate allies to partner with us for our advisory boards, “HETMA Approved” program, and as conference session providers. Just fill out the form on the button link below to get involved!




Scroll up and select the "Request to Join" button to become an institutional or corporate partner in order to take advantage of our incredible benefits like our back-end chats, apply for a scholarship, or attend our upcoming virtual conferences!